Company & Team

The Architecture of Endurance

Ho’Omau Endurance was forged in 2024 on the shores of Waikiki Beach, Oahu, by serial entrepreneur and veteran endurance athlete Andy Funk. While the company was conceptualized in Hawaii, the blueprint for Ho’Omau had been in development since 2014 in Andy’s home state – California—waiting for the precise moment where sports science, global connectivity, and athlete necessity converged.

The name Ho’Omau was chosen for its resonance with the “Long-Term” athlete. It is a word that demands persistence, perpetuation, and an unwavering commitment to the pursuit. Based in Santa Monica, California, we have evolved from a singular vision into a global infrastructure designed to support the athlete through every stage of their evolution.

The Human Operating System

Our mission is to eliminate the guesswork in human performance. We operate on the principle that every athlete deserves access to the same ‘Mission Intel’ used by the world’s elite. We have synthesized decades of sports science, venture-scale technology, and raw endurance experience into a singular, decentralized ecosystem.

But data is only half the engine. In an increasingly digitized world—where human interaction is often reduced to a screen and a scroll—Ho’Omau is a movement toward the analog connection. We believe that the profound friendships can be forged through the shared suffering of a high-altitude training block.

We are building a global community where sports serve as the bridge to real, visceral human connection. We use technology to gather the intel, but we use the sport to gather the people. At Ho’Omau, we don’t just build faster athletes; we build a tribe of individuals who value the sweat, the story, and the person standing next to them more than the device in their pocket.

The mission is high-tech. The connection is high-touch. The pursuit is human.

Global Community: Building a decentralized, high-trust network where athletes across all disciplines bridge the digital divide to share raw intel and real-world experience.

Precision Diagnostics: Providing location-agnostic solutions for elite testing, from BioEdge™ biomarker panels and metabolic efficiency to remote aerodynamic CdA analysis.

Performance Optimization: Closing the gap between raw data and race-day execution through the Peak Potential Blueprint and strategies that prioritize long-term physiological health.

Tactical Environments: Curating diverse, immersive training camps – from the high-altitude ‘Lake’ Haus to the heat of Valley of Fire – designed to bulletproof the body for any terrain.

Race Experiences: Sanctioning race pursuits and “unforgiving” challenges like Vegas In 24™, designed to test the absolute limits of human grit, preparation, and logistical mastery.

Analog Connection: Prioritizing visceral, face-to-face human connection in a digitized world. We believe the most enduring bonds are forged in the shared pursuit of the impossible.

Andy Funk

Founder, Chief Ho’Omau

Serial Entrepreneur since 17

Served on 10+ Boards

Sports, Health & Nutrition VC

11 Sports Coaching Certifications

119 Races Completed

Multiple Ironman WC Finisher

Jacqueline Busse

Director, Global Operations

B.A. Intl. Communications

Masters German (2nd Language)

Fluent in 3 Languages

Multiple Marathon & 70.3 Finisher