Cowbells are noisy objects used for cheering riders in races, notably in bicycle racing, trail running, and cross-country racing. The distinctive sound of cowbells is deeply associated with the energetic vibe of endurance racing.
Cowbells are traditional at bicycle races in Europe, such as the Tour de France, and are also popular at cyclocross and trail races in North America. They contribute to making the crowd more enthusiastic and provide additional motivation for racers during difficult sections such as hills or muddy spots. Cowbells are functional and a part of tradition—cowbells are loud, do not require batteries, and are simple to wave while shouting encouragement. Some events even distribute them as souvenirs. To cyclists, a cowbell most often signifies encouragement and a energy boost.
