Goodie bag (also known as “swag bag”) is a package of free and promotional items offered to individuals when joining an event or race or after the event. It commonly consists of samples such as energy gels, snacks, coupons, branded items, and event souvenirs.
Goodie bags are utilized by sponsors and race organizers to promote products and as a thank you to the athletes for participating. Contents of the bags will vary for each race and can include food samples, coupon codes, race tees, or small accessories. For races involving swimming, bags can contain swim caps, goggles, or recovery aids. Although the value of the contents can vary significantly, goodie bags create excitement and provide useful products for training and recovery.
