A professional athlete makes money based on their performance in events, sponsorships, appearance fees, and endorsements.
Endurance sport professional athletes earn income from teams or clubs. Professionals typically have coaches, medical support, and performance analysts. They schedule their events for major races such as Grand Tours, World Triathlon Series races, and major marathons, where they receive additional prize money and increased exposure. Professionals are expected to perform optimally at all times, conduct publicity appearances, and display the logos of sponsors. Amateur sports persons participate for their personal motivation, but for professionals, it is a profession. Professionals have a structure of regular training and recovery, and objectives for achieving long-term performance.