Swag

Swag refers to free products or gear given out at races, expos, or endurance events—often as race kits or promotional items.
Participants might receive T-shirts, gels, water bottles, samples, or branded merchandise. Swag bags have become a hallmark of organized races and serve as marketing tools for sponsors. For many athletes, collecting and comparing swag from various events adds to the community spirit and personal memories of racing.

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